Initially incorporated in February 2005 as Allegran Advertising Limited the company changed its name to Vivid Medianet Limited in March 2006 before adopting the name GoCarbonFree Limited a year later. As the core online dating business of Allegran Limited became massively successful this spin-off was designed to experiment with other concepts, none of which, unfortunately, ever established full commercial take-off.
Interesting projects undertaken by the company included the HomeHunter (later rechristened QpHomes)and GoCarbonFree websites.
-
HomeHunter
Allegran Advertising Limited was spun out of Allegran Limited in February 2005. The new company was designed to explore non-core business and one of the first concepts to emerge from this development was HomeHunter, soon rechristened QpHomes. Adrian was always rather keep on the HomeHunter concept and created most of the database architecture and programming…
-
GoCarbonFree
The GoCarbonFree website was an interesting concept designed to incentivise consumers to spend through the site – on a wide range of products including books, fashion, computers, games, health, mobile phones etc. – with rewards in carbon credit points, which could be used to buy and ‘retire’ Gold Standard Carbon Credits or Second Period European…
Despite pursuing some interesting avenues none of the B2C websites created by GoCarbonFree Limited under its differently named incarnations ever achieved commercial success.
Adrian resigned as a Director of the company in December 2007 and, although it limped along for another few years the whole show was closed down in 2012.
Soon after ceasing his involvement with GoCarbonFree, Adrian set up his consultancy business, MegaSorcery Limited, later embarking upon a PhD in Geography and Computational Social Science at the University of Portsmouth all while attempting to gain planning permission to build three wind turbines at Ascog Farm on the Isle of Bute.
Despite their inventiveness the outputs of GoCarbonFree Limited, in its various guises, sadly remain firmly in the What might have been category…