Adrian Tear

Category: GoCarbonFree Limited

  • GoCarbonFree Limited

    GoCarbonFree Limited

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    Initially incorporated in February 2005 as Allegran Advertising Limited the company changed its name to Vivid Medianet Limited in March 2006 before adopting the name GoCarbonFree Limited a year later. As the core online dating business of Allegran Limited became massively successful this spin-off was designed to experiment with other concepts, none of which, unfortunately, ever established full commercial take-off.

    Interesting projects undertaken by the company included the HomeHunter (later rechristened QpHomes)and GoCarbonFree websites.

    • HomeHunter

      HomeHunter

      Allegran Advertising Limited was spun out of Allegran Limited in February 2005. The new company was designed to explore non-core business and one of the first concepts to emerge from this development was HomeHunter, soon rechristened QpHomes. Adrian was always rather keep on the HomeHunter concept and created most of the database architecture and programming…

    • GoCarbonFree

      GoCarbonFree

      The GoCarbonFree website was an interesting concept designed to incentivise consumers to spend through the site – on a wide range of products including books, fashion, computers, games, health, mobile phones etc. – with rewards in carbon credit points, which could be used to buy and ‘retire’ Gold Standard Carbon Credits or Second Period European…

    Despite pursuing some interesting avenues none of the B2C websites created by GoCarbonFree Limited under its differently named incarnations ever achieved commercial success.

    Adrian resigned as a Director of the company in December 2007 and, although it limped along for another few years the whole show was closed down in 2012.

    Soon after ceasing his involvement with GoCarbonFree, Adrian set up his consultancy business, MegaSorcery Limited, later embarking upon a PhD in Geography and Computational Social Science at the University of Portsmouth all while attempting to gain planning permission to build three wind turbines at Ascog Farm on the Isle of Bute.

    Despite their inventiveness the outputs of GoCarbonFree Limited, in its various guises, sadly remain firmly in the What might have been category…

  • HomeHunter

    HomeHunter

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    Allegran Advertising Limited was spun out of Allegran Limited in February 2005. The new company was designed to explore non-core business and one of the first concepts to emerge from this development was HomeHunter, soon rechristened QpHomes. Adrian was always rather keep on the HomeHunter concept and created most of the database architecture and programming logic, allowing users to self-describe their property for sale, adding rooms, measurements and photographs as they went.

    QpHomes amassed over 12,000 property listings between April 2004 and March 2006, when the operating company name was changed to Vivid Medianet Limited. However, despite interest from some major companies (including Tesco) in this space, the legal position of self-listed property advertisements was always somewhat unclear. Listings sites could have been treated as estate agents, necessitating the checking of all user-generated content for accuracy.

    Clearly, this was not feasible and not until 2012 did government propose to allow private sale ads by amending the Estate Agents Act and repealing the Property Misdescriptions Act. All this, of course, came too late for QpHomes which closed its doors in 2006. Tesco abandoned its Property Market in 2008 and sold the business to Spicerhaart.

    Vivid Medianet Limited was renamed GoCarbonFree Limited in March 2007 and focused on the new GoCarbonFree website, a B2C points collection site which aimed to buy and ‘retire’ carbon credits through commissions on user’s shopping interactions.

    Unfortunately, like QpHomes, this concept would also eventually be filed under the What might have been category.

  • GoCarbonFree

    GoCarbonFree

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    The GoCarbonFree website was an interesting concept designed to incentivise consumers to spend through the site – on a wide range of products including books, fashion, computers, games, health, mobile phones etc. – with rewards in carbon credit points, which could be used to buy and ‘retire’ Gold Standard Carbon Credits or Second Period European Carbon Futures on the EU Emissions Trading System (EU ETS).

    The website was one of several produced by GoCarbonFree Limited, an early spin-off from Allegran Limited that operated under three different company names over a period of years.

    Despite the growing interest in doing something about climate change, GoCarbonFree never amassed enough users for commercial success.

    Later on, Adrian attempted to do something about climate change himself by submitting an application to build three wind turbines on land his family own at Ascog Farm on the Isle of Bute.

    Like GoCarbonFree, this worthy effort also ended in failure so both are firmly in the What might have been category…