The GoCarbonFree website was an interesting concept designed to incentivise consumers to spend through the site – on a wide range of products including books, fashion, computers, games, health, mobile phones etc. – with rewards in carbon credit points, which could be used to buy and ‘retire’ Gold Standard Carbon Credits or Second Period European Carbon Futures on the EU Emissions Trading System (EU ETS).
The website was one of several produced by GoCarbonFree Limited, an early spin-off from Allegran Limited that operated under three different company names over a period of years.
Despite the growing interest in doing something about climate change, GoCarbonFree never amassed enough users for commercial success.
Later on, Adrian attempted to do something about climate change himself by submitting an application to build three wind turbines on land his family own at Ascog Farm on the Isle of Bute.
Like GoCarbonFree, this worthy effort also ended in failure so both are firmly in the What might have been category…